Events • Marketing
Rakafella
Transforming Vision into Sold-Out Success: Rakafella’s Modern Life
Background
Rakafella, a talented comedian and actor from Atlanta, launched his first live event—a variety show called Rakafella’s Modern Life.The event featured performances by local artists, including comedians and singers. Rakafella partnered with us to produce, brand, and market the event.
Objective
We supported Rakafella by handling venue selection, talent coordination, brand design, and event ticketing. We also designed social media graphics and developed a strategy to effectively promote the event.
Process
Working closely with Rakafella, we kicked off by brainstorming the event name and crafting its visual identity. This included designing a new logo and incorporating his favorite color, red. We made sure the branding and graphics captured the modern, energetic vibe of the show. We also created digital marketing assets to help Rakafella and the performers promote their acts.
Results
Thanks to our strategic efforts, Rakafella’s Modern Life was a huge success. The event sold out, proving that careful preparation meets opportunity. With cohesive branding, a solid marketing strategy, and thorough planning, the event launch was a success, boosting his brand awareness and opening new opportunities for Rakafella. We were thrilled to be part of the experience and help Rakafella deliver a show he could truly be proud of.