Events • Marketing
Build Something Great
Event experience design for a record-breaking night of recognition and celebration.
Background
Build Something Great is an esteemed annual awards celebration hosted by AIA Atlanta. The event serves as a platform to recognize excellence in design, leadership, and service within the built environment. Drawing over 200 architects, design enthusiasts, and community leaders, this gathering provides a space for networking, celebration, and honoring the individuals driving the architectural profession forward. Malachi led the experience design and marketing to ensure Build Something Great’s success.
Approach
An impressive venue, chosen with the consideration of the event’s audience of design enthusiasts, set the stage for an immersive and inspiring experience.
The event was reimagined from a seated dinner presentation to a lounge-style setup with food stations to create a more interactive experience. A mix of soft seating, dinner tables, and cocktail tables allowed guests to mingle and enjoy the food and drink. Strategic food selections were important, so guests could eat and socialize while moving about the venue. The seating arrangement provided a blend of comfort and versatility.
The program itself was broken into segments throughout the evening, ensuring a seamless flow. The multi-channel marketing campaign included emails, SMS, and, and direct mail, guaranteeing widespread awareness and participation.
Photos by Brian Reeves / Perfect Day Photos
Impact
Our efforts resulted in a sold-out event and rave reviews from attendees, who complimented the relaxing setup, curated food options, and thoughtful interaction. The revamped program was refreshing, and after, guests lingered to continue the fellowship.
Build Something Great was a success both experience-wise and broke both attendance and profit records.