Marketing • Web Design
Open House Atlanta
Elevating the Open House Atlanta festival with an interactive web experience.
Background
Open House Atlanta was a citywide architecture festival organized by AIA Atlanta, Central Atlanta Progress, and Midtown Alliance in Atlanta, Georgia. It launched in October 2017 as part of the Open House Worldwide family, a global community of 50 participating cities. The festival welcomed 5,000 people each year to explore new and historic landmarks for free.
Objective
To launch Open House Atlanta, we designed a powerful website with a seamless user experience. We prioritized both the website’s desktop and mobile experience and its ability to handle heavy traffic loads. Our goal was to design and develop an accessible website featuring advanced search and filtering capabilities for tour sites and a robust reservation system.
Approach
For this project, we envisioned a user experience that would simplify the festival experience for attendees on the go. Our design was photo-centric, enabling visitors to effortlessly browse sites of interest and plan their weekend itinerary. To enhance usability, we crafted custom icons and legends, effectively communicating various tour site features with minimal text. As some tours required advance registration despite the festival being free, we implemented a reservation system that displayed availability and streamlined the booking process.
Results
With our expertise in web design and development, we successfully launched Open House Atlanta’s online presence. The website offered festival-goers an intuitive and engaging interface, simplifying their exploration of Atlanta’s architectural wonders. With special search and filtering functions, visitors could effortlessly discover and select the sites that piqued their interest. The custom icons and legends provided clear and concise information, enhancing the overall user experience.
By combining advanced functionality, accessible design, and streamlined reservation management, we elevated Open House Atlanta’s website to match the grandeur of the festival.
Open House Atlanta ended in 2020, following the COVID-19 pandemic.