Branding • Marketing • Web Design
Sharon Petty
Transforming expertise into a signature brand.
Background
Sharon Petty is an experienced medical billing and coding consultant and educator based in Birmingham, Alabama. She has dedicated over 25 years to assisting healthcare providers in navigating the challenges of the health insurance industry. Sharon’s expertise lies in streamlining claim processing for private practices, colleges, and social service organizations, allowing them to focus on patient care rather than chasing payments. Additionally, as an educator, she prepares individuals for healthcare certifications, empowering them to pursue new career paths, advance professionally, and enhance their earning potential.
Challenge
Starting from scratch, Sharon wanted to transform over two decades of experience into a strong personal brand she was confident in. This included creating an elevated visual identity, engaging web presence, and a structured offer. The website needed to cater to two distinct audiences: medical providers in need of billing assistance and prospective billing and coding professionals seeking Sharon’s guidance.
Approach
During a full-day strategy intensive, we clarified Sharon’s target audience, developed her training program structure, and created a messaging framework to effectively communicate her program’s value.
Sharon’s messaging clearly articulates and addresses the unique needs and challenges of her ideal clients. Her new training program, Medical Billing Makeover, consolidated her services to provide maximum value and client success.
We also devised a marketing plan and created a video training to generate high-quality leads. In the weeks following the session, we designed Sharon’s brand identity and website to reflect her approachable and straightforward personality.
Transformation
Success Story
In less than two months, Sharon launched a powerful brand presence. A new brand identity, website, and marketing strategy helped position her expertise for her ideal clients and gave her new confidence in showcasing it.
By strategically packaging her services, refining her brand identity, and creating an engaging website, she’s equipped to establish herself as a trusted authority, attract high-end clients, and grow her business to new heights.